Digital Markting

About the Role

The Digital Marketing Executive will be responsible for planning, executing, and optimizing online marketing strategies to increase brand awareness, drive website traffic, and generate leads. The role requires a good understanding of various digital channels and hands-on experience in campaign management, analytics, and content promotion.

Key Responsibilities

• - Plan, manage, and optimize paid ad campaigns across: Facebook & Instagram (Meta Ads), Google Ads (Search, Display, Video, and Retargeting)
• - LinkedIn Ads (Sponsored Content, Message Ads, and Lead Gen Forms)
• - Generate high-quality B2B leads from industries including manufacturing, corporate, tech startups, and service-based businesses.
• - Build ad strategies to promote website development, mobile app development, ERP implementation, and CRM solutions.
• - Set up proper campaign tracking through UTM parameters, conversion goals, and remarketing pixels.
• - Analyze campaign performance and improve CTR, CPL, and ROI through A/B testing and funnel optimization.
• - Create campaign briefs and work with content/design teams to produce high converting creatives and landing pages.
• - Perform SEO (On-page and Off-page) activities to improve website ranking and organic traffic.
• - Familiarity with Google Analytics, Search Console, and social media tools (e.g., Buffer, Hootsuite, Meta Business Suite).